PUTTING DONOR INSIGHTS INTO ACTION
TO HELP YOUR NON-PROFIT SUCCEED!
Fundraising in the Age of Big Data
The world of fundraising has changed dramatically. There is no such thing as a level playing field. The emergence of metrics has caused an unimaginable shift. Today data rules, but the truth is, data costs. Now it seems only the larger non-profit players can afford the heavy cost of benefitting from their data, while the small to mid-size organizations are being squeezed out.
They’re forced to gamble on incomplete and often inaccurate donor information for their campaigns – cutting corners and ultimately failing to meet their fundraising goals.
The numbers say it all. Today, approximately 70 per cent of Canadian charities are struggling to compete, because their fundraising and operational costs are outstripping the campaign dollars raised. Now it’s survival of the fittest – where the charity with the most resources has the greatest advantage. But it doesn’t have to be that way.
Donor Science Consulting offers an alternative for small to mid-size charities. We provide tailor-made analytics that are both effective and affordable – giving your campaigns the best chance possible. Yes, there is a science to successful fundraising, and we want to share ours with you.